News
31st December 2015 | By:

Why do large corporations resist innovation?

If you follow business blogs regularly, they are filled with story after story of people frustrated with their organisations for not innovating. For dismissing their ideas. For pulling funding and support from projects that have barely had a chance to take their first breath. But beneath the surface there is a much larger problem lurking… Continue

News
30th December 2015 | By:

Strain Gauges [PART 1 – Strain Definition]

This series of posts will cover the fundamental principles of strain gauges, and provide a brief introduction of how they work and how they can be used. Measuring strain is a very basic necessity for a wide range of engineering applications, and whilst there are many methods for doing so, the strain gauge is one… Continue

Topshop Twitter Vending Machine
Experiential Marketing & Event Technology
27th December 2015 | By:

How Topshop leveraged Twitter during #LFW

Topshop has recently engaged in a number of bold moves during London Fashion Week to leverage social media and deliver new brand engagement and shopping experiences for it’s customers. It’s without a doubt one of the best and most innovative examples we’ve seen of a full social strategy put in to effect for a given campaign –… Continue