News
31st December 2015 | By:

Why do large corporations resist innovation?

If you follow business blogs regularly, they are filled with story after story of people frustrated with their organisations for not innovating. For dismissing their ideas. For pulling funding and support from projects that have barely had a chance to… Continue

Experiential Marketing & Event Technology
27th December 2015 | By:

How Topshop leveraged Twitter during #LFW

Topshop has recently engaged in a number of bold moves during London Fashion Week to leverage social media and deliver new brand engagement and shopping experiences for it’s customers. It’s without a doubt one of the best and most innovative examples we’ve… Continue

Experiential Marketing & Event Technology
29th November 2015 | By:

Ted Baker (Vogue Gold Night) Twitter Vending Machine

Ted Baker (http://www.tedbaker.com) put together a two-way Twitter vending machine for Vogue’s Gold Night in Westfield, but they decided to do things a little different. Unlike most Twitter activations, Aeguana worked closely with them to create something different. Whilst we’ve… Continue